01
Adobe Commerce
Magento 2 development, custom modules, platform enhancements, upgrades and extension compatibility.
Magento 2Adobe CommerceCloud
MAGENTO SERVICES · ENGINEERING WITH INTENT
Commerce that
means business.
I’m Ahmed Atef — a Senior Adobe Commerce / Magento Engineer and Certified Commerce Architect building reliable, scalable commerce experiences from complex requirements.
SYSTEM / 001
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Commerce
engineering
engineering
ARCHITECTUREDELIVERY
ArchitectureBuilt to scale
IntegrationsSystems in sync
PerformanceReliability first
DESIGN · BUILD · IMPROVE
01 / THE APPROACH
I turn complex
commerce needs into
working systems.
From greenfield B2B platforms to multi-store Adobe Commerce environments, I work across the full engineering cycle: understanding the business, shaping the technical approach, building the solution, and keeping it dependable in production.
My sweet spot is the space between hands-on development and technical leadership — bringing clarity to complex problems without losing sight of the details that make systems work.
Connect on LinkedIn ↗01Business-aware
Translate real requirements into practical solutions.
02Hands-on
Architecture, code, integrations and production fixes.
03Built for scale
Maintainable platforms designed to evolve.
02 / WHAT I BRING
Deep in the stack.
Close to the business.
A practical mix of platform expertise, engineering fundamentals and delivery leadership.
02
Architecture & scale
Technical design discussions, maintainability, scalability, performance and dependable production systems.
System designPerformanceCode review
03
Enterprise integrations
Connecting commerce platforms with internal business systems, payment providers and mobile experiences.
REST APIsSOAPPayments
04
Technical leadership
Partnering with business stakeholders, guiding implementation and coordinating backend and frontend delivery.
RequirementsTeam guidanceDelivery
03 / THE JOURNEY
Progress, built
one release at a time.
From broad PHP foundations to enterprise commerce and technical leadership.
2024 — NOW
Senior Software Engineer
Avenga · Nielsen-Kellerman, USATechnical development of an Adobe Commerce platform serving multiple storefronts. Partner with business stakeholders, coordinate backend and frontend development, and deliver features, integrations and production improvements.
01NOW
2025 — 2026
Senior Software Engineer
Vaimo · Al Rajhi Bank, KSAContributed to architectural decisions for marketplace features, developed custom modules, supported day-to-day operations and helped improve platform stability and scalability.
02DELIVERY
2021 — 2024
Senior Software Engineer
Unilever Mashreq · MENABuilt a B2B commerce platform from the ground up to support operations across 8+ countries, including country-specific workflows and integrations with internal enterprise systems.
03REGIONAL SCALE
2020 — 2021
Senior Software Engineer
EG-GATE · Egypt & AfricaLed delivery of a B2B and B2C marketplace for antiques and handmade products, integrating payment gateways and the mobile application while managing AWS infrastructure.
04OWNERSHIP
2017 — 2019
PHP Developer
AWSTREAMS · EgyptBuilt client web solutions across PHP frameworks and CMS/eCommerce platforms, contributing to backend and frontend development while leading a team of four developers.
05FOUNDATIONS
↗
Alongside full-time roles
Independent Magento / Adobe Commerce consulting — code reviews, complex troubleshooting, architecture guidance and custom development for businesses including ElAraby Group and Aman Stores.
04 / SELECTED WORK
Platforms with
real-world complexity.
A few of the environments and business challenges that have shaped my work.
01
B2B COMMERCE · MENA
Unilever regional B2B platform
Greenfield build serving 8+ countries, with country-specific workflows and internal system integrations.
8+countries
↗
02
B2B + B2C MARKETPLACE
EG-GATE
Marketplace for antiques and handmade products, including payment and mobile application integrations.
2×commerce models
↗
03
ADOBE COMMERCE · MULTI-STOREFRONT
Nielsen-Kellerman
Ongoing platform enhancement, stakeholder collaboration, integrations and technical delivery across multiple storefronts.
1shared platform
↗
04
ENTERPRISE MARKETPLACE
Al Rajhi Bank Marketplace
Feature development, technical design discussions, custom modules and day-to-day platform support.
∞room to evolve
✳Project descriptions reflect my contributions; client and platform details are shared at a high level.
05 / THE TOOLKIT
The tools are important.
The decisions matter more.
I focus on choosing practical solutions, keeping systems maintainable, and understanding how each technical decision supports the business.
Adobe CommerceMagento 2PHPREST APIsSOAPMySQLRedisElasticsearchAWSGCPDockerLinuxCI/CDGitLaravel
CERTIFIED
View credential ↗Adobe Certified Commerce Master
Adobe Commerce Architect
CERTIFIED
View credential ↗Magento 2 Certified Professional Developer
Professional Developer credential
06 / START A CONVERSATION
Have a complex
commerce challenge?
Let’s talk about the business goal, the technical constraints, and a practical way forward.
TIEFANOVIC.BUSINESS@GMAIL.COM